Kauhale ‘Ōiwi Dialogues: Honolulu, USA - 2016
Community Kauhale 'Ōiwi: Day 4
Day 4 - Communications
September 5th, 2016
8:30 AM - 9:00 PM
The Community Kauhale ‘Ōiwi is a peer-to-peer meeting space at IUCN WCC that provides an opportunity for local and indigenous leaders to exchange knowledge and best practices in sustainable environmental management. Leveraging the unique partnerships of the Equator Initiative, the Kauhale aims to position local advocacy and knowledge sharing within the larger policy dialogues on conservation and sustainable development.
Digital Technology: Opportunities and Challenges to Documenting Traditional Knowledge
8:30 AM - 10:30 PM
Fourth in a series of dialogues on the ethical use of Digital Technology, the session focused on the advantages of using newly available digital tools, such as drones, smart phones, video games, a GIS to map, monitor and protect indigenous territories from illegal activities, but also the threats and challenges that accompany their use when into the wrong hands.
Delfin Ganapin, head of the GEF - Small Grants Programme and panel moderator, explained that issues of access to technologies, ownership of traditional knowledge, consent and intellectual property rights of indigenous peoples and local communities were at the center of the discussion. He stressed the positive aspects of assisting communities to develop peer-to-peer networks to learn more about technologies, and the importance of understanding the pros and cons of technologies before using them. In Ganapin’s words: “technologies must be empowering”.
Roberto Borrero, of the International Indian Treaty Council, began his presentation by introducing Arrival Village Kasike, a series of video games based on the Taino culture, the indigenous peoples of the Caribbean. It targets youth and raises awareness of indigenous culture through games. Borrero designed the content of the game and addressed the importance of collaborating with the game’s developer to ensure that the original cultural context was preserved and respected in the game’s creation. The game was not financially successful yet Borrero remains hopeful about similar, future endeavors.
M’Lis Flynn, a Participatory 3D Modeling expert, spoke about the work she is doing developing augmented reality to see indigenous lands in a different way. She is working with disadvantaged and indigenous communities in Australia, East Africa & the Pacific. She established community based GIS in Kenya and participatory 3D Modelling (P3DM) in Australia and Fiji. These technologies support the recognition of rights and help manage decision-making processes about landscapes. Such technologies have been key in knowledge collection, traditional knowledge protection and mapping of indigenous territories.
Mikaela Jade, from Indigital, gave an overview of several forms of data collection and asked the audience to consider ways in which data can be used, questioning them on the benefits that data collection brings to the community, the kinds of data collected, and the owners of that data. Jade also highlighted the power of low-cost drones to measure and protect indigenous lands against illegal practices such as illegal logging, or to map territories to advocate for land rights. Jade owns one of such drones and took this opportunity to fly the drone inside the conference room.
The event was concluded with a discussion; audience members requested exchanges among communities to learn from each other’s uses of digital technologies. All panelists agreed that greater capacity development is needed to protect communities and their traditional knowledge from improper uses of digital technologies.
Media Training: How to Tell Your Story
11:00 AM - 1:00 PM
The Media Training: How to Tell you Story session was an opportunity for all WCC attendees to learn how to communicate more effectively, using communications tools for advocacy and mobilizing for change. Co-led by Sean Southey from PCI Media Impactand Joshua Cooper, from the Hawaii Institute for Human Rights, the session focused on tools and methodologies used to tell a compelling story and attract media attention.
Sean Southey began his presentation talking about finding ways of getting complex messages across to different audiences. He stressed the importance of telling a story that can change the world; of being clear on the audience and the purpose of the message; and on having a solid understanding of the cause you are fighting for and the problem you are trying to solve. He talked about celebrating success and sharing good news, and about having champions in local communities to support your work. Southey also recommended setting clear goals every time you meet with media, watching body language, and including 3 main take away messages (each repeated 7 times), every time you share a story.
Dev Kumar Sunuwar, a Nepalese journalist, shared his vision on what journalists consider newsworthy stories. He explained that people must be aware of and understand media politics as well as economics before submitting a story. He shared that newsworthy stories must respond to the “so
what” question. Sunuwar stressed that all storytellers must identify the effects and causes of each of the stories, and have a paper trail to support them: only then will media owners decide whether the story will have an impact and decide to share it.
Hawaiian journalist Beth Anne Kozlovich explained that storytellers have the journalists’ attention for 10-12 seconds before moving on to something else, so all stories shared with media must be well prepared and appealing for the media outlet you are approaching. Kozlovich stated that she looks for stories that are compelling and interesting to radio listeners, and that will lead to a “driveway moment” (that moment when drivers reach their destination but stay in their car to hear the whole story). She looks for stories that touch people’s minds and hearts that can reach people at a human level. She also reiterated the importance of knowing the difference between a friendly audience and a hostile one.
The panel discussion was followed by a practical role-play exercise to get participants thinking about their communication strategies and sound bites for press conferences.
After the exercise, to conclude, session panelists re- emphasizing the importance of knowing your audience and of sharing stories that are personal, different, and unexpected, to help break the noise, and get people’s attention.
Changing Social Behavior: Developing a Successful Campaign
1:00 AM - 2:30 PM
The workshop on Changing Social Behavior focused on how to develop a successful campaign, and showcased campaigns that have worked, and inspired diverse communities around the world to conserve biodiversity. The session featured practitioners from a variety of environmental organizations including Apolinario Carino, of PENAGMANNAK in the Philippines; Kate Mannle, from Rare’s Pride Campaign; Sean Southey from PCI Media Impact’s #NatureForAll campaign; and Thomas Jalong, from Global Call to Action. Joshua Cooper, from the Hawaii Institute for Human Rights, facilitated the session.
Each practitioner shared the work undertaken by their organization to organize campaigns, change the way people think about communicating, advocacy and campaigning for effective conservation of nature.
Kate Mannle shared RARE’s theory of change for conservation with participants, as a practical tool for creating an effective campaign. It looks at knowledge (K), attitudes(A), interpersonal communication (IC) and barrier removal (BR) as factors in creating behavior change (BC) which would lead to threat reduction (TR) and eventually a conservation result (CR). Sean Southey spoke about elements that prompt people to relate to nature, to remember an experience where they fell in love with nature, and using them as key instruments to create a communications campaign to get audiences to change their behavior about nature conservation, like they’ve done with the #NatureForAll campaign, at PCI Media Impact.
Apolinario Carino, highlighted the work undertaken by his community in the Philippines to preserve natural resources, and Thomas Jalong shared his community’s needs to organize around a common goal to preserve biodiversity: In his community’s case, the need to combat deforestation and secure land rights to stop land grabbing in their territories.
The "share and shift" format allowed 'audience members' to participate fully and engage with practitioners in a personal way. Participants and presenters were able to learn about each other's social and environmental campaigns by sharing strategies, successes and challenges in small groups. The session provided practical tools and allowed for informal networking opportunities and knowledge sharing among all parties.
Protecting our Wildlife: Closing Reception of the Community Kauhale 'Ōiwi
7:30 PM - 9:00 PM
The closing session of the Kauhale Protecting our Wildlife: Partnership and Commitment addressed the importance of protecting the world’s wildlife through direct involvement and leadership of communities, and strengthening partnerships with government, the UN, community-based networks, and others. Malan Lindeque, from the Namibian Ministry of Environment and Tourism, moderated the session.
Paul Harrison from UNDP, talked about the illegal wildlife trade crisis around the world. He stressed it was a complex environment and security issue, and explained three community governance approaches to tackle the crisis: the ecological, economical; and social. Harrison described UNDP’s global wildlife program (GWP) in Africa and Asia, highlighting the importance of investing in community engagement where people have direct connections with wildlife.
Henry Kaniki, from Arnavon Marine Conservation Area, talked about the work of his organization in the Solomon Islands. He explained how his community has involved women in marine conservation by developing alternative livelihoods in tourism and handicrafts, opened eco-lodges, and engaged in seaweed production, fuel sales and catering services, as well as capacity building and educational programs. Important lessons learnt from marine conservation areas in the Solomon Islands include partnership building and networking, and the recognition and involvement of local communities.
Axel Moehrenschlager from the IUCN Species Survival Commission explained that species are going extinct at a very fast rate (while the human race is expanding), and questioned whether animal species and humans can live on the planet at the same time. He used the example of hippos in Africa: hippos are in great trouble, yet if the government establishes a protected area for them, local communities will be displaced. He explained eco-tourism is sufficiently lucrative for the communities, but only if they are involved. He mentioned the creation of community-protected areas enforced and managed by the community as key to solve the human-wildlife conflict
The second part of the evening included the official closing of the Community Kauhale, with words by Eileen de Ravin from UNDP, who thanked Equator Prize winners, partners, and WCC attendees for their active participation at the Community Kauhale all week. Ivy Gordon, Equator Prize winner from Jeffrey Town Farmers Association in Jamaica, and Eli Enns, from the ICCA Consortium in Canada delivered a community statement on behalf of all Equator Prize winners, thanking the Equator Initiative, UNDP and the WCC organizers for their hospitality. Click here to read the statement.