In the state of Querétaro, this women-founded and women-led association has been working with an environmentally-minded Spanish company, the Mexican Government, and a local university to develop and market cosmetics based on the ‘toronjil’, or lemon balm plant. The agreement signed between the parties is considered one of the first cases of full compliance with the Nagoya Protocol on Access and Benefit Sharing. The association supports women entrepreneurs to grow their agricultural micro-businesses, and engages in biodiversity conservation, restoration, stabilization of soils, and nursery cultivation. The activities have empowered the women to create jobs and improve livelihoods in their community based on their traditional knowledge about local biodiversity, including herbal products and medicinal plants. The entrepreneurs have become part of a sustainable supply chain for the cosmetics industry, and serve as an example of successful conservation through the sustainable use of genetic resources.