Mujeres y Ambiente SPR de RL de CV

In the state of Querétaro, this women-founded and women-led association has been working with an environmentally-minded Spanish company, the Mexican Government, and a local university to develop and market cosmetics based on the ‘toronjil’, or lemon balm plant. The agreement signed between the parties is considered one of the first cases of full compliance with the Nagoya Protocol on Access and Benefit Sharing. The association supports women entrepreneurs to grow their agricultural micro-businesses, and engages in biodiversity conservation, restoration, stabilization of soils, and nursery cultivation. The activities have empowered the women to create jobs and improve livelihoods in their community based on their traditional knowledge about local biodiversity, including herbal products and medicinal plants. The entrepreneurs have become part of a sustainable supply chain for the cosmetics industry, and serve as an example of successful conservation through the sustainable use of genetic resources.

Key Facts 

Equator Prize Winner: 2020

Year of establishment: 2010

Location: Queretaro, Mexico

Ecosystem: Grasslands and drylands

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Related resources


Equator Prize 2020


Latin America and the Caribbean


Biodiversity Conservation


Contact Information

Rosa Balderas Moreno

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