Fankanso Marketing Federation

Gambia Placeholder
Gambia

Name: Fankanso Marketing Federation
Country: Gambia
Year of establishment: 2015
Type of organization: Women’s association or organization

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Fankanso Marketing Federation

Gambia Placeholder
Gambia

Name: Fankanso Marketing Federation
Country: Gambia
Year of establishment:
Type of organization: Women’s association or organization

Share this solution:

Description

Fankaso is a Marketing Federation in Central River Region South (CRRS) established in 2015 and having its principal office at Brikamaba. The federation has a group membership of farmer-based organizations with a total individual membership of over 5,000 members. The federation has strong links with women farmers groups in their respective districts which can help ensure community trust in the action and sustainability of the action. The federation works with partner Non-Governmental Organizations (NGOs) within the CRRS region. The main priority of the marketing federation is to support quality production, processing, and marketing of members’ agricultural produce.

Nature Element: Agricultural
Type of Action: Gender equality
Sustainable Development Element: Sustainable consumption and production (SDG 12) 

Nature Element: Agricultural
Type of Action: Gender equality
Sustainable Development Element: Sustainable consumption and production (SDG 12) 

Environmental Impacts

Promotion of ‘climate-smart’ best agricultural practices will ensure environmental sustainability while supporting smallholder producers to build resilience to climate change. We will support ‘climate-smart’ agricultural practices (i.e.; organic fertilizer, soil and water conservation technologies) to ensure resilience and environmental sustainability, building on proven experiences of CU with AGRA and other projects. ALVs and PM are promoted for their high level of resilience to adverse growing conditions, as they are climate-resilient.

Sustainable Development Impacts

Sustainability is achieved through a market systems approach to developing biofortified OFSP, PM and expanded use of ALVs, as we;; as strengthening the regulatory framework for food fortification with involvement of private sector. Additionally, sustainability is achieved by working with already available crops, which are known and consumed locally; ALVs are traditionally consumed by rural families as their production and consumption is especially resilient to shocks – this will be strengthened. The market approach includes provision of technical training/group formation for farmers, processors and millers, facilitating the commercial piloting of innovative products to market (including OFSP puree/flour for bread through value chain actors and home processing of OFSP puree for baby feeding, new methods of processing ALV leaf powders). Specifically, the action is expected to have the following impacts.

RESILIENCE, ADAPTABILITY, AND SELF-SUFFICIENCY

Increased, nutritionally diversified and more resilient agricultural production for targeted smallholder farmers. To increase production of more resilient and nutritious crops, the action will target 18,000 smallholder famers (75% women) and will: import/multiply planting material; conduct a baseline survey; mobilize communities; promote improved agronomic practices/nutritional crops by lead farmers; conduct field days/on-farm demonstrations; promote year-round cropping; small-scale irrigation development; post-harvest storage & quality training; links to finance; support to informal fresh OFSP & high Fe/Zn PM markets with nutrition messaging; Strengthen African Leafy Vegetable (ALV) value chains: surveys, cooking demos; seed networks; nutritional analysis.

REDUCED INEQUALITIES

An assessment has been conducted to identify how women can best engage in and benefit from the value chains, the opportunities and challenges that they are faced with. Awareness raising on nutrition (linked to the target crops being grown) will provide communities with information to enable them and their children to have adequate nutrition for healthy lives. Improved technology will also free time for farmers, particularly women, to engage in other activities and to engage in off-season irrigated production improving livelihoods. Better nutrition for women and children will translate in better health and improved lifestyles: women and children will have better health and will be able to fulfil their potential in their daily lives. Women will be empowered to make informed decisions on their nutrition and that of their children, which will also elevate their status within the household.

GENDER EQUALITY

Rapid gendered market survey into value chain gender barriers/opportunities; expand OFSP & high-Fe/Zn Millet seed multiplier enterprises; grain mills operated by mothers’ groups; food processing enterprises with improved PM flour, OFSP and ALV, targeting also school canteens, school feeding programs, or school children’s convenience foods. Technical inputs and training for enterprises; exposure visit on OFSP manufacturing; enterprise feasibility & profitability studies, shelf-life & consumer product assessment; procure machinery for OFSP manufacturing and testing; support private sector (e.g. bakers) to deploy effective marketing strategy for OFSP products; promote informal local value addition.

Scalability

Reducing micro nutrition deficiencies of women and children in The Gambia through sustainable and integrated approaches to food fortification.

Replicability

The action will encourage learning from the project (both successes and challenges) to enable others to replicate and to enable government to adopt similar strategies. Evidence of success will also be disseminated to encourage more private sector players to become involved. In addition, CU’s communication campaign will have a strong impact on spreading dissemination and will allow for monitoring of engagement with radio messaging through ICT services.