Palestinian Center for Communication and Development Strategies (PCCDS)

Palestine, State of Placeholder
Palestine, State of

Name: Palestinian Center for Communication and Development Strategies (PCCDS)
Country: State of Palestine
Year of establishment: 2009
Type of organization: Community-based association or organization

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Palestinian Center for Communication and Development Strategies (PCCDS)

Palestine, State of Placeholder
Palestine, State of

Name: Palestinian Center for Communication and Development Strategies (PCCDS)
Country: Palestina
Year of establishment:
Type of organization: Community-based association or organization

Share this solution:

Description

Palestinian Center for Communication and Development Strategies (PCCDS) is a Palestinian non-profit NGO founded in Hebron in 2008 and officially registered in 2009, by a group of young activists working in fields of development, environment and human rights. It aims at empowering the most marginalized and disadvantaged families socially, politically, and economically, protecting the social and environmantal rights in Palestine and building youth capacities in confronting the phenomenon of climate change. Our work is based on respecting all international conventions of human rights, the Goals of the Sustainable Development Plan 20 – 30.

Vision:

PCCDS aims to make a change in economic, social, and environmental policies for marginalized groups in Palestine Objectives:
1- To empower the marginalized groups socially, economically, and politically.
2- To protect the marginalized groups’ rights.
3- To engage the youth in participating in confronting the phenomenon of climate change.

PCCDS Programs:
1- Social Justice Program.
2- Advocacy Program.
3- Policies Program

International awards
1. Winner of King Abdullah II Award for Youth Innovation and Achievement 2011
2. Winner of Ashoka Global Award, 2011
3. Winner of Saudi Deputy Minister of Foreign Affairs Prize 2015
4. Arab League Award 2016

Previous Related Projects:
1. Empowering women to face the phenomenon of climate change in the West Bank, funded by the Urgent Action Fund
2. Organic sumac farms, funded by the UNDP
3. Environmentally friendly municipalities, funded by the European Union
4. Organic honey production farms, funded by the French Consulate
5. The Green Shelter, funded by Gone West
6. The Green Economy Project funded by USAID
7. Biological field school project for women in Hebron governorate, funded by Konrad
8. A project to enable women to transform traditional agricultural projects into organic projects, funded by USAID
9.The project of empowering women through organic honey production farms in Eastern Yatta, funded by the Lithuanian representation
10.The project to close random waste dumps in the southern West Bank, funded by the World Bank

Nature Element:
Type of Action:
Sustainable Development Element: Jobs and livelihoods (SDG 1) , Food security (SDG 2) , Gender equality (SDG 5) , Partnerships (SDG 17) 

Nature Element:
Type of Action:
Sustainable Development Element: Jobs and livelihoods (SDG 1) , Food security (SDG 2) , Gender equality (SDG 5) , Partnerships (SDG 17) 

Environmental Impacts

The environmental impact of the initiative
1- Reducing desertification, especially that the project implementation area is close to the Palestinian Negev desert, noting that the desert encroachment towards this area is continuing as a result of climatic changes
2- Increasing the green area by 20 acres, knowing that the area is dry and uncultivated
3- Improving biodiversity in the target area through the return of the animals and birds that migrated as a result of climatic and environmental changes
4- Confronting carbon dioxide emissions from Israeli factories near the project
5- Removing the sumac trees from the red zone of the endangered trees in Palestine and replanting them in their original habitat.
6- An improvement in the climate

Ecosystem restoration
1- Replanting sumac trees in their original habitat contributed to restoring the ecosystem in the targeted area
2- The establishment of the reserve contributed to the return of birds and wild animals to the target area
3- Increasing the amount of rainfall in the target area in the year 2021-2022 positive effect
1- An improvement in the environment as a result of the establishment of two reserves for the production of organic sumac
2- An improvement in the climate as a result of increasing the green area
3- Return of living creatures and birds to the target area
4- Economic empowerment of 26 unemployed graduates
5- Promoting gender equality
6- Strengthening partnerships to protect biodiversity, environment and climate in the target area
7-Promote social inclusion

Sustainable Development Impacts

Jobs and Livelihoods (Goal 1) 26 unemployed graduates from the faculties of agriculture have reached self-employment and sustainable livelihoods

Food security (Goal 2) the project contributed through the income generated from selling organic sumac to enhancing the targeted people’s access to food security

Gender equality (Goal 5) The target area suffers from a culture of gender inequality and local communities are considered patriarchal societies. Therefore, the project was distinguished in favor of the participation of unemployed graduates as follows (16 females, 10 males)

Partnerships (Goal 17) This goal was achieved by building partnerships
- Ministry of Agriculture, Palestinian Environmental Authority
- Faculty of Agriculture at Kadoorie University, Faculty of Agriculture at Al-Quds Open University
- Rural Women Association, Umm Al Khair Association
Note: All these partnerships and various scientific, cultural and social experiences contributed to the success of the project

RESILIENCE, ADAPTABILITY, AND SELF-SUFFICIENCY

First, it responded to environmental challenges
Sumac trees are among the trees that are resistant to heat, cold, disease, weather factors and the scarcity of rain. Therefore, planting this species is a clear response to environmental challenges.

Second, it responded to social challenges
- The local community is a clan society that clearly discriminates in favor of males and considers that these projects are for males only. Therefore, the project management worked to promote gender equality through clear discrimination in favor of females in number and equality at work

Third, it responded to economic challenges
- The targeted area is one of the poorest and most unemployed Palestinian areas based on the Palestinian poverty atlas. Therefore, the project contributed to the arrival of 26 unemployed and marginalized graduates to economic resilience Fourth, respond to external challenges

Marginalization of the targeted area by the government and institutions

REDUCED INEQUALITIES

The project contributed to addressing inequality and social inclusion by involving the category of unemployed graduates from the age of 21-30 years in the project. It also promoted gender equality in the project, in addition to the participation of 2 unemployed graduates with special needs

GENDER EQUALITY

First: 26 unemployed graduates of 21-30 years were involved, as the project was distinguished in the number of females (16 females, 10 males), but the project equalized the two genders in work and tasks, and gave females an opportunity to manage one of the two reserves

Second: The capacities of young people (males and females) were built in ecological agriculture and the production of organic sumac, and the target group obtained certificates in the production of organic sumac, considered the first in Palestine

Scalability

It was agreed with the partners and beneficiaries of the unemployed graduates to expand the project annually with an area of 10 acres planted with organic sumac, so that this expansion will be financed from the profits generated from selling organic sumac locally and across borders

Replicability

It was agreed with Irbid Agricultural Technical University to design a digital reserve planted with organic sumac in the Kingdom of Jordan on an area of 20 acres. The University of Irbid will finance the project for the benefit of unemployed graduates from the university as a first stage.